As e-commerce explodes through the development of technologies, increase in faster internet connection speeds and the wider access of the internet to all, so too does the level of competition that your e-commerce store will come up against.
With that in mind it is essential to plan, design and build your e-commerce website for optimum effect.
Here are a few simple pointers for effective e-commerce web design:
Mike It Clear
Your e-commerce website design should make it perfectly clear WHY your visitor should purchase from you.
Use big, bold yet simple messages and images to portray that communication.
Do you offer low prices? Is your dispatch service fast? Do you have a wide selection of products to choose from? Do you offer a set of specialised products that are hard to find?
Understand what you offer that will make the lives of your prospective customers easier and more enjoyable, and then tell them!
Make It Easy
Give your visitors lots of ways to find what they are looking for.
A top level navigation could give them the section that a product falls into, whilst a secondary navigation could give them a list of specific product categories.
A simple and advanced search option can help them locate the items that are a little harder to find, and a popular products list can help to encourage additional purchases.
Make It Convenient
By simplifying the process, speeding up the time it takes from landing on your site to making payment, you can significantly increase conversion rates as this makes your site much more convenient for the shopper to use.
Every last little pixel of your site should be scrutinized from the perspective of the customer, with a view to continual improvement of process. Don’t simply finish your site design and say “great, we’ll never have to do that bit again”.
Make It Engaging
Grabbing the attention of your visitor is obviously essential for making conversion, but you can go the extra mile through the use of advanced approaches including things like gift-giving options, order tracking abilities and a customized user account where they can view past purchases and make quick and easy repeat orders.
No Surprises… We Hate Surprises!
Make all your information available to the visitor quickly and easily including your Privacy and Security Policy, Additional Charges Policy, Returns/Refunds/Exchanges Policy and Shipping & Handling Policy.
Consider the use of a FAQ’s sections and keep it updated regularly.
A well thought-out, professionally designed and trustworthy e-commerce website will significantly improve your online business performance.
Remember, your website is your shop window, so make it as clean, tidy, attractive and engaging as possible to achieve that much desired conversion.
Want to know more about e-commerce web design? Get in touch.