The number one most common problem we come across during the website design and build process is that customers massively overthink their website.
They want too much from it (and usually without paying for it).
Imaging a shop window. Let’s say it’s the shop window of your favourite high-street retailer. They use eye-catching design to grab your attention, they feature new and fashionable products, they use simple but effective graphic design, and that’s about it.
It’s highly unlikely that as part of that display you will find every scrap of detail about each individual product – barcode, product name, item description, sizes available, conversion chart for sizes, colour choices, price range, etc.
Instead, that minimalist but well thought-out window design has the sole purpose of grabbing your attention and getting you to go into the store to find out more.
Your website needs to take exactly the same approach.
Your website is in fact your shop window. It is the place where you need to grab the attention of passing visitors, and make them want to contact you to find out more.
Less, as they say, is more.
Provide your potential customers (visitors) with enough information to wet their appetite, and give them easy ways to get in touch with you to find out more.
The getting in touch part is essential. Why? Because once they contact you they have taken the first step in creating a relationship with you. And it is relationships that make money.
So, think about your website. Have you made the fatal mistake like so many others and shoehorned every last scrap of information onto your web pages?
If you have then it may be time for a rethink of your strategy.